Since November 1, 2026, the EU charges a 2 euro handling fee per item on goods shipped to EU consumers from outside the bloc, on top of the 3 euro duty that started in July. If you ship FBM or cross border into Amazon Europe, your landed cost just changed.

Amazon has been creating virtual multipack listings on selected FBA brand-owned ASINs, and anything you do not review or delete by November 10 is reported to go on sale November 11. Here is what to check before then.

Amazon merged its ad console and DSP into Amazon Ads Agent and is pitching AI run Full-Funnel Campaigns that pick your channels for you. Here is what is confirmed, what the headline numbers really mean, and how to test it without handing over your holiday budget.

Amazon is letting US sellers connect Walmart, eBay, Shopify and TikTok Shop to Seller Central at no extra cost. It saves real hours. It also hands Amazon a full view of your business. Here is how to decide.

Since September 18, 2026, US Customs can void an importer of record number over inaccurate paperwork, and a voided number cannot clear a single container. Here is what Amazon sellers who import need to check before the next restock.

Amazon is opening a paid ad format that asks your recent buyers for a rating while they shop. Here is what is confirmed, what Amazon has not said, and how to decide whether a product belongs in it.

Amazon says a flagged listing will stay active while you fix or dispute the violation. That changes the first 48 hours of a listing problem, not the paperwork behind it.

Some FBA sellers are being asked to bid per unit for a place in Sub Same Day delivery. Here is how to decide whether the speed is worth another line on your fee stack.

The $10,000 a month threshold stops protecting you in eleven product categories. From November 2, 2026, one sale is enough to need a $1 million policy.

Amazon finished moving sellers to a payout clock that starts at delivery, not at sale. In Q4 that gap sits directly between your ad spend and your restock money.

AI agents are starting to shop on behalf of customers, and Amazon is now sitting on the council that writes the rules. Your listing has a second audience, and it does not read like a human.

Holiday returns do not land in the quarter that created them. The returns processing fee, the refund administration fee and the unit you never resell all arrive after you have already spent the money.

Since January 2026 Amazon measures low inventory level at FNSKU level, not parent ASIN. In Q4 that turns a healthy looking parent into a per unit charge on your thinnest child.

Most Amazon sellers now run five or more AI tools that do not talk to each other. Here is what Seller Sphere, Amazon's own Seller Assistant, Helium 10, Jungle Scout, Teikametrics and Amazon Ads' creative tools actually do, and where each one fits.

Amazon now requires sellers to tag product images, videos and A+ content that show AI-generated people. Here is what counts, how the metadata tag works, and how to audit your catalog before Q4.

Shoppers can now see up to 365 days of your price history, and Amazon tightened the rules on strikethrough pricing this spring. Pre-deal markups have nowhere to hide this holiday season.

Holiday peak fulfilment fees start October 15, 2026, with a 3.5% fuel surcharge on top. The detail that catches sellers out is which date Amazon actually charges from.

Amazon removed seller performance as a standalone gate on Featured Offer eligibility. That is not the same as performance no longer counting, and the difference is costing sellers money.

If you fulfil Amazon Business orders yourself, a new 90% delivery threshold starts on September 30, 2026. Miss it and your B2B offers can be switched off by October 30.

De minimis is gone, duties are baked into every unit, and most sellers are still pricing off a landed cost from two years ago. Here is how to fix the math.